Perceived Moderating Ability of Relational Interaction vs. Reciprocal Investments in Pursuing Exploitation vs. Exploration in RFID Supply Chains - Enterprise Information Systems Design, Implementation and Management: Organizational Applications - page 89

firms focused on know-how involved in collab-
orative planning.

H5: The positive relationship between supply
chain process integration (i.e., financial flow
integration, physical flow integration, and infor-
mation flow integration) and exploitation will be
moderated by reciprocal investments--- i.e., the
higher the level of reciprocal investments, the
greater the positive relationship between supply
chain process integration and exploitation.
H6: The positive relationship between supply
chain process integration (i.e., financial flow
integration, physical flow integration, and infor-
mation flow integration) and exploration will be
moderated by reciprocal investments--- i.e., the
higher the level of reciprocal investments, the
greater the positive relationship between supply
chain process integration and exploration.
H7: The positive relationship between supply
chain process integration (i.e., financial flow
integration, physical flow integration, and infor-
mation flow integration) and exploitation will
be moderated by relational interaction--- i.e.,
the higher the level of relational interaction, the
greater the positive relationship between supply
chain process integration and exploitation.
H8: The positive relationship between supply
chain process integration (i.e., financial flow
integration, physical flow integration, and in-
formation flow integration) and exploration will
be moderated by relational interaction--- i.e.,
the higher the level of relational interaction, the
greater the positive relationship between supply
chain process integration and exploration.

MAin focus of the chApter

hypotheses

This study purports to test the following hypoth-
eses:

H1: The positive relationship between IT in-
frastructure integration (i.e., data consistency
and cross-functional application integration)
and exploitation will be moderated by recipro-
cal investments--- i.e., the higher the level of
reciprocal investments, the greater the positive
relationship between IT infrastructure integration
and exploitation.
H2: The positive relationship between IT in-
frastructure integration (i.e., data consistency
and cross-functional application integration)
and exploration will be moderated by recipro-
cal investments--- i.e., the higher the level of
reciprocal investments, the greater the positive
relationship between IT infrastructure integration
and exploration.
H3: The positive relationship between IT infra-
structure integration (i.e., data consistency and
cross-functional application integration) and
exploitation will be moderated by relational in-
teraction--- i.e., the higher the level of relational
interaction, the greater the positive relationship
between IT infrastructure integration and exploi-
tation.
H4: The positive relationship between IT infra-
structure integration (i.e., data consistency and
cross-functional application integration) and
exploration will be moderated by relational in-
teraction--- i.e., the higher the level of relational
interaction, the greater the positive relationship
between IT infrastructure integration and explo-
ration.

issues, controversies, problems

Research Methodology

Data for this pilot research study was collected
using a survey questionnaire administered on-
line to members of the Council of Supply Chain
Management Professionals (CSCMP). The data
analyzed for this paper was drawn from a con-
venience sample of 87 firms that responded to a
certain part of the survey questionnaire --- these