Information Technology Reference
In-Depth Information
Chapter 6
Perceived Moderating
Ability of Relational
Interaction vs. Reciprocal
Investments in Pursuing
Exploitation vs. Exploration
in RFID Supply Chains
Rebecca Angeles
University of New Brunswick, Canada
AbstrAct
This study looks at the perceived ability of two variables, reciprocal investments and relational interac-
tion, to moderate the relationship between the independent variables, components of IT infrastructure
integration and supply chain process integration, and two dependent radio frequency identification
(RFID) system variables, exploitation and exploration. Using the moderated regression procedure, this
study seeks to test the ability of both reciprocal investments and relational interaction to moderate the
relationship between the independent and dependent variables using data gathered from 87 firms using
an online survey. Results show that relational interaction is an effective moderator between the depen-
dent variable, exploitation, and the following independent variables: data consistency, cross-functional
application integration, financial flow integration, physical flow integration, and information flow in-
tegration (Table 1). Neither reciprocal investments nor relational interaction effectively moderated the
independent variables, IT infrastructure integration and supply chain process integration and the other
dependent variable, exploration.
introduction
interaction, to moderate the relationship between
the independent variables, components of infor-
mation technology (IT) infrastructure integration
and supply chain process integration, and two
dependent radio frequency identification (RFID)
supply chain system variables, exploitation and
This study looks at the perceived ability of two
variables, reciprocal investments and relational
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