Information Technology Reference
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masters: Fisher [1925, 1935] and Neyman [1952]. If formulas are what
you desire, see Thompson and Seber [1996], Rosenbaum [2002],
Jennison and Turnbull [1999], and Toutenburg [2002].
Among the many excellent texts on survey design are Fink and Kosecoff
[1988], Rea, Parker, and Shrader [1997], and Cochran [1977]. For tips
on formulating survey questions, see Converse and Presser [1986], Fowler
and Fowler [1995], and Schroeder [1987]. For tips on improving the
response rate, see Bly [1990, 1996].
