Information Technology Reference
In-Depth Information
After Russo-Japanese War in 1904 to 1905, Japan conquered broad fishing grounds
at northern region and huge amount of fish haul of fish and seafood became available.
As for the avenue available for storing and transporting the fish and seafood,
marinating was adopted. And so, full-scale olive cultivation was implemented under
the government in order to fulfill the oil demands. The cultivation was attempted in
Mie-Pref., Kagawa-Pref. and Kagoshima-Pref., but only olives grown in Shodoshima
Kagawa-Pref. remained due to the environmental conditions and so on.
Thus, the olive cultivation in Shodoshima is the symbolic representation that brings
down the changes in Japanese food culture, and also the memorial token that
represents a fusion of traditional Japanese and foreign food cultures. Therefore, the
inheritance of unique culture in Shodoshima, which is the olive cultivation going on
for 100 years is very meaningful and absolutely important.
However, there are tasks that should be implemented for olive culture succession
when looking at the century ahead. Figure 1 shows the conceptual diagram for
inheritance of food culture. At first, information on Shodoshima and Shodoshima
olive should be spread out over a lot of people. For food culture extension, consumer
and their demands are important parameters to be taken into account since consumer
generated media (CGM) such as blogs and BBS has positive influence on other
consumer's behavior. In addition, products should meet the strong quality
requirements from consumers in order to popularize the product even when the time
changes. Along with that, production of primary products with the required quality
becomes necessary, yet there are issues in agriculture. For instance, the persons
engaged in agriculture decreased rapidly from 14.54 million to 2.98 million in past 50
years [1], and there were over 60 % of the persons aged over 65 in 2008 [1].
Moreover, there are a lot of quality requirements and regulations that should be
satisfied shown in Figure 2, and primary food production has become difficult due to
unstable and varying climate. Therefore, cultivation recipe that clarifies methods and
components for primary products with required quality level is significant.
However, the question remains: how to satisfy these requirements? The
development of modern technology in recent years enables to answer the question,
and that is the introduction of information and communication technology (ICT) to
each field. The construction of a website assists the extension since the number of
internet users has been increasing [2], and the introduction of an IT device in
cultivation enables the collecting essential data for the production. As just described,
the introduction of ICT makes different aspects overlap each other and creates
common gateway leading to the solution. In fact, ICT has been introduced into a lot of
different fields such as culture and tourism [3] [4], education [5] and agriculture.
In 2008, Shodoshima marked its 100 th anniversary for olive grass establishment
and the “Olive Food Industry Board” was established for the purpose of the regional
improvement of Shodoshima centered on olives. Mie University Japan helped
establish the board with AEON RETAIL Co., Ltd. and they have implemented the
supportive approach for the inheritance of regional food-culture and the cultivation by
the use of IT device.
Therefore, the aims of this study were the construction of website enabling
consumer driven food culture extension and making olive cultivation recipe for
cultural succession necessary for relaying olive culture to future generations.
Search WWH ::




Custom Search