A Web Strategy for Cultural Inheritance Centered on Agriculture Case Study Approach: The Olive Project in Shodoshima Japan - Culture and Computing - page 200

A Web Strategy for Cultural Inheritance Centered on
Agriculture Case Study Approach:
The Olive Project in Shodoshima Japan
Takashi Togami 1 , Yoshitaka Motonaga 2 , Ryoei Ito 1 , Atsushi Hashimoto 1 ,
Takaharu Kameoka 1 , and Tsuyoshi Nakamoto 3
1 Graduate School of Bioresources, Mie University,
1577 Kurimamachiya-cho, Tsu City, Mie Prefecture
514-8507, Japan
[e-mail]
2 Department of Production and Environment Science, Faculty of Agriculture,
Niigata University
3 AEON RETAIL Co.,Ltd, Food & Delicatessen Merchandising Div , Food Artisan Group
Abstract. The olive culture in Shodoshima has the 100 years history, yet faces
to the crisis when looking at the century ahead. In modern society, it is assumed
that there has been a strong link between food culture and two kinds of aspects
which consist quality necessary for cultural succession. One is the promotion of
target products and the consideration of consumer behavior and quality
requirements from consumers. The other is the creation of cultivation recipe
which clarifies the method and component necessary for the production of
products fulfilling the required quality by consumers. Therefore, we attempted
to construct the strategic website for consumer driven food culture extension
and to make cultivation recipe by the installation of Field Server in agricultural
field and its data utilization. This paper shows the case that adopted the ICT in
both consumer-led promotion and agricultural production for passing food
culture down the generations.
Keywords: Consumer-led promotion, cultivation recipe, Field Server, olive,
food-culture, Shodoshima.
1 Introduction
In Meiji era, Japanese government introduced cultivation of foreign vegetables to
Japanese agriculture in order to cope with the increase in food demands resulting from
the population growth. In other words, they began assimilating foreign food culture
and merging it with Japanese food culture. Olive was first introduced at the time.
Foreign vegetables such as cabbage, tomato and onion were well adapted. However,
olive was not since olive cultivation purpose was unclear. It was just one part of
government policies that nebulously introduce fruits, vegetables and grain from
leading countries and adopt crops, which may be helpful for Japanese agriculture,
among the options. Hence, olive cultivation could not be focused.