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Honne and Tatemae. The problem is that as in Asian societies people have not been
well conscious of these two aspects, they have not been good at clearly separating
these two behaviors. In other words what is to be accused for Japanese people is the
confusion of these two behaviors.
One good example is that former prime minster, Mr. Asoh. Once he declared at the
parliament that actually he was against the privatization of Post Office when he was a
member of Koizumi cabinet. The problem with his behavior is that as he was a
member of the cabinet and this formal decision was made within the cabinet, it is not
appropriate to express his private opinion at a formal situation. What was worse was
that he thought he was honest by expressing his private opinion and could not
understand why people accused him of his expressing Honne.
4.3 Approach between Logos and Pathos
However the introduction of new media and entertainment has invaded deeply into
our life and has changed our behaviors. It was long considered as civilized and
sophisticated behaviors to act logically hiding emotional aspect of behaviors.
However, now people tend to expose their emotional behavior even in the formal part
of their life. A good example is the way of communications. Nowadays it is common
that people communicate with their intimate ones such as friends or family members
using mobile phones or PCs even during meetings and dinners. Surprising thing is
that communication with our intimates have been a typical private and emotional
behaviors.
This means that in our everyday life again emotional behaviors became influential
and play a major role, after long years of separation between logos and pathos and
priority of logos toward pathos in formal situations. In one sense our behaviors are
going back to those in the old era. Also this phenomenon has another important
aspect. When observing this phenomenon we notice that there are two fundamental
and distinctive features. One is that human behaviors in Western and Eastern world
are approaching. Another is that human behaviors in developed countries and
developing countries are approaching. In other words, this means that the difference
of human behavior styles is disappearing between Western and Asian countries,
developed and developing countries. People share the same thinking ways, principle,
rules together. In one sense this is good as this is to lower the wall among different
people and countries. But at the same time we are losing the local features of cultures
we used to preserve in our long history.
5 Media and Entertainment
5.1 History of Media
It is important to consider why we are losing the separation between formal aspect of
our behaviors and informal aspect. As is indicated above the invasion of new media
have a strong influence on this.
To explain this let's look back our history of great inventions in media history. The
two most impactful great inventions in media history is the invention of written
characters and the invention of printing typography. These great invention made
