Information Technology Reference
In-Depth Information
We have been wondering and struggling how to introduce civilization into
developing countries. It was considered difficult to teach the importance of civilized
activities such as education, religion, business, etc. to people facing starvation.
However, what is happening in developed countries would make this simpler. By
observing the phenomena in developed countries we could say that the merge of
entertainment with other activities such as education, business, etc. is emerging. In
other words, many of the civilized activities are becoming one form of entertainment.
This is in one sense a fundamental change of business models for various human
behaviors and activities. Also important thing is that these new business model works
even without utilizing cutting edge technologies.
3.2 Renaissance of Entertainment
In other words the border between entertainment and other activities such as
education, business, training, etc is going to disappear. This is the reason why the
phenomena happening now could be stressed as “renaissance of entertainment.”
This means that many of the civilized human activities contain essence of
entertainment and could be enjoyed. It would be better for us to introduce such
serious activities as various types of entertainment to people in developing countries.
This would make it far easier for people in developing countries to accept civilized
human activities such as education, business, etc., because these activities are now
interpreted as one form of entertainment and thus are familiar with them.
On the other hand, we should carefully look at the new entertainment
enthusiastically accepted by young generation in developed countries. The question is
that whether these are actually new types of entertainment or not. When we look into
the details of these new entertainments, we found that most of them have their origin
in the old forms of entertainment. For example what we experience by playing Role
Playing Games is almost same as what we experience by readying fantasies. Another
good example is new type of communications. New type of communications such as
chats or text mails using mobile phones, twitters are actually reshaped form of old
types of everyday conversation among our family members and friends.
This means that what information technologies and media technologies have done
is to reshape the traditional entertainment keeping the same basic concept. Because of
this, although in the early days of video/PC games the game market expanded with
surprisingly great speed, it looks that the game market now has reached to a certain
saturated situation and various new entertainments are facing the problem of
sustainability. Probably we should learn the core concept of entertainment and the
directions game industries should go by watching how people in developing countries
entertain themselves.
4 Logos, Pathos and Entertainment
4.1 Logos and Pathos
What is happening in developed and civilized countries is actually deep and
substantial. By the emergence of new entertainment our society and life style is
experiencing a fundamental change.
