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Female respondents reported an interpretation of the same pictogram as 'Happy'
(M (n=0) F (n=24)) or 'Fun' (M (n=0), F (n=4)). This finding suggests that men use
this pictogram only for 'Love', while women often use it to express enjoyment in a
general sense without a specified referent.
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Pictograms showing face/facial expressions
The number of answers for the pictogram shown on the right of Figure 6 is as
follows: M (n=19), F (n=33). Male respondents reported an interpretation of
'Failure' (n=5). This interpretation is not shared by female respondents, who
reported an interpretation of 'Problem' (n=5).
Fig. 6.
Pictograms with a tendency of gender-specific differences of interpretation
2.3.3 Pictograms with a Tendency of Common Interpretations among Age and
Gender
Figure 7 shows the pictograms for which almost no age-specific or gender-specific
differences of interpretation were found. The number of answers for the pictogram
shown on the top-left of Figure 7 is as follows: AG1 (n=16), AG2 (n=25), AG3
(n=10), AG4 (n=5), AG5 (n=6), M (n=19), F (n=33). All the age groups and both
genders have the common interpretation of the pictogram as 'Anger' that accounts for
more than 50% (AG1 (n=8), AG2 (n=15), AG3 (n=7), AG4 (n=3), AG5 (n=3), M
(n=17), F (n=17)).
The number of answers for the pictogram shown at the bottom-left of Figure 7 is as
follows: AG1 (n=27), AG2 (n=35), AG3 (n=16), AG4 (n=18), AG5 (n=11), M
(n=49), F (n=48). All the age groups and both genders have the common
interpretation of the pictogram as 'Rain' that accounts for more than 50% (AG1
(n=15), AG2 (n=24), AG3 (n=8), AG4 (n=16), AG5 (n=9), M (n=24), F (n=43)).
Fig. 7.
Pictograms with a tendency of common interpretations
