Databases Reference
In-Depth Information
automate that monitoring process so that it occurs even when you get
busy and forget to run the query. You would then want that automated
monitoring process to post an alert when the aἀ nity between Object
A and Object B falls below a threshold value, and possibly if that aἀ n-
ity rises above another threshold value. In that way, the Market Basket
Analysis application can deliver a mechanism for monitoring the health
of the enterprise by way of monitoring the interrelationships of the
objects within the enterprise.
This is Market Basket Reporting via a batch schedule. The KPIs included
in the Market Basket Reporting process should only be those KPIs that
will require action when they send an alert. In other words, you don't want
to monitor KPIs without an associated action. The goal of Market Basket
Analysis is ROI via actionable information. Market Basket Reporting KPIs
with an associated action are a clear and well-defined delivery of action-
able information and, therefore, ROI.
