Information Technology Reference
In-Depth Information
Steps towards business
modelling for a new
technology
Essential information that
needs to be answered to
advance to next step
Understanding
the new
technology
What are the
requirements and
the risks? What are
the bene
ts?
1.
A Value-
proposition
driven Business
Model
What is the added-
value this
technology can
o
er and to who?
2.
Value
proposition
Can I reach these
customers and
what
infrastructure I
need for that?
3.
Target market &
customers
What do I need in
terms of resources
and alliances to
provide my
o
erings?
4.
Infrastructure &
capabilities
Can pro
t be
foreseen? If yes
can I justify all
these in a viable
business plan?
5.
Finance
Initial Business
model created
6.
Business Plan Creation
Processes Initiated
Fig. 5.2:
Business model creation for a new technology
The first and most important requirement i.e. the value proposition, is a set of busi-
ness enablers, in terms of Grid benefits that a successful business case could be
based upon and subsequently generate economic outputs to the participants. These
business enablers or “Grid benefits” are:
1. The
“Common Use of Resources and Infrastructure as a Service (IaaS)”
busi-
ness enabler: economic benefits are expected to arise from offering dynamic re-
sources using a Grid infrastructure. This enabler also accounts for those cases
that Grid is used in IaaS architectures. As an example, we can think of a sin-
gle organization that may require processing power that cannot be provided by
means of stand-alone machines. By interconnecting multiple machines in a Grid,
high processing power can be provided even for just a single application. Thus,
the organization achieves both a high peak processing capacity and a high aver-
age utilization of the processing power available, since this can be flexibly al-
located to multiple Grid-enabled applications. These features should also lead
