A Proposed IT Ethical Behavioral Model - End User Computing Challenges and Technologies: Emerging Tools and Applications - page 9

• Distributive - Douglas et al. (2006), Joshi

(1989)

Adams, J.S. (1965). Inequity in social exchange.
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• Procedural - Douglas et al. (2006), Joshi

(1989)
Environment: Banerjee et al. (1998), Bom-
mer et al. (1987), Shin et al. (2004), Trevino
(1986)
Locus of control: Banerjee et al. (1998),
Leonard et al. (2004), Trevino (1986)
Moral obligation: Al-Rafee and Cronan
(2005)
Past behavior: Ajzen (2002), Cronan and
Al-Rafee (2007), Hagger, Chatzisarantis, and
Biddle (2002)
Perceived behavioral control: Ajzen (1991),
Peace et al. (2003)
Perceived normative beliefs: Banerjee et al.
(1998), Leonard et al. (2004)
Subjective norms: Ajzen (1991), Al-Rafee
and Cronan (2005), Peace et al. (2003)

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Ajzen, I. (1991). The theory of planned behavior.
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Ajzen, I. (2002). Residual effects of past on later
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Ajzen, I., & Fishbein, M. (1977). Attitude-behav-
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Ajzen, I., & Fishbein, M. (1982). Understanding
attitudes and predicting social behavior. Engle-
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Allport, G. (1935). Attitudes. In C. Murchison
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The ethics literature, as well as worldwide
attention, confirms that ethical behavior contin-
ues to be a very important global issue. A better
understanding of the precedents and influences of
ethical/unethical behavior may lead to approaches
for positively influencing ethical behavior—a
desirable outcome for business and society. The
proposed conceptual model provides a foundation
upon which alternative models can be researched
in the quest for understanding ethical/unethical
behavior. Given the proposed model (Figure 1)
as a basis, additional empirical research is called
for in order to better understand ethical behav-
ior, as well as its determinants, and hence yield
valuable information that can be used to curb
unethical behavior.

Al-Rafee, S., & Cronan, T.P. (2005). Digital
piracy: Factors that influence attitude toward
behavior (Working Paper). Information Systems
Department, University of Arkansas, Fayetteville,
AR.

Banerjee, D., Cronan, T.P., & Jones, T.W. (1998).
Modeling IT ethics: A study in situational ethics.
MIS Quarterly, 22 (1), 31-60.

Bhattacharjee, S., Gopal, R.D., & Sanders, G.L.
(2003). Digital music and online sharing: Soft-
ware piracy 2.0? Communication of the ACM,
46 (7), 107-111.

Bommer, M., Gratto, C., Gravander, J., & Tuttle,
M. (1987). A behavioral model of ethical and
unethical decision making. Journal of Business
Ethics, 6 (4), 265-280.

reFerenCes

Adams, J.S. (1963). Towards an understanding of
inequity. Journal of Abnormal and Normal Social
Psychology, 67 , 422-436.