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Figure 2.
Total=0.03
Male=0.05
Female=0.03
Expertise
(F3)
Total=0.36***
Male=0.26**
Female=0.58***
Male<Female
Total=0.30***
Male=0.36***
Female=0.01
Male>Female
Relational
Selling
Behavior
(F4)
Relationship
Quality
Loyalty (F1)
(F2)
Total=0.79***
Male=0.85***
Female=0.66***
Male>Female
Perceived
Network
Quality
(F5)
Total=0.30***
Male=0.33**
Female=0.33**
Male=Female
Note: Standardized coefficients are reported in the model.
** Denotes significance at the 5% level.
*** Denotes significance at the 1% level.
Service
Recovery
(F6)
Table 6. Hypothesis testing results
χ 2
Male
vs.
Female
Hypothesis
Conclusion
Unconstrained
Constrained
difference
H 6
415.62
419.22
3.60*
Male > Female
Supported
H 7
415.62
415.62
0.00
Male = Female
Not Supported
H 8
415.62
418.93
3.31*
Male < Female
Supported
H 9
415.62
418.84
3.22*
Male > Female
Supported
H 10
415.62
415.62
0.00
Male = Female
Not Supported
Notes:
1. The d.f. for the unconstrained and constrained models are respectively 282 and 283.
2. In the constrained models, The target path coefficients are set to be equal for cross-group datasets.
* Denotes significance at the 10% level.
 
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