The Application and Test on Distance Decay Theory of Tourism - Innovative Management in Information and Production - page 256

5.0 10000

4.5

4.0 8000

Average
nights
Per capita
spending
(HK$)

3.5

3.0 6000

2.5

4000

2.0

1.5

1.0 2000

0.5

0.0 0

Fig. 3 Stay duration and per capita spending of business visitors

Without companion

80

With Spouse/ Partner/
Girlfriend/ Boyfriend
With Children/
Grandchildren
With Parents/
Grandparents
With Other immediate
family member
With Relatives/ Friends/
Business Associates

60

40

20

0

Fig. 4 Travel companions of business visitors

concluded that for business trip in Hong Kong, the longer the visitors stay in
destination, the more they spend.
Further considering the trip pattern of the business visitors in Hong Kong,
the travel companion is focused on. Figure 4 indicates that generally the largest
proportion of business visitors come to Hong Kong by themselves, followed by with
relative, friends, and business associates. The third largest group is with spouse,
partner, girlfriend, and boyfriend. This finding is very useful for practitioners.
For example, the marketing or promotion on business trip to Hong Kong should
not put more efforts on the ability of providing wonderful care for business visitors'
children because business visitors seldom come to Hong Kong with their children.
Another finding basing in Fig. 4 is that in the largest groups “without
companion,” when the distance from origin to destination increases, on average
the percentage of the visitors in this group increases. The positive slope of this
group, shown in Fig. 4 , can lead to the conclusion that as the distance increases,