Civil Engineering Reference
In-Depth Information
2.2
The Significant Decline in Acquisition Costs or Marketing
Costs Makes the Tail Rich Supply
Subject to the constraints of the operating costs of enterprises and the technical
level, many bad-selling products are very difficult to get in the market. consumers'
access cost is high, so many bad-selling products are very difficult to sell. With
digital transmission, powerful search technology, and broadband penetration, many
markets have ability to supply unprecedented products; consumers can buy the
product quickly and easily.
2.3
The Processing of Demand Information Makes
the Tail Longer Further
Just supply more of products cannot change the demand; the consumer must have
a way to find suitable long tail products which meet their needs and interests. From
automatically recommend to ranks, a series of tools and techniques can do this
effectively.
2.4
Providing Services for Personal Choice
It seems that popular is no longer hot and unpopular (tail) is no longer cold.
Now, consumer's demand is personalized and differentiated. The influence of scale
products is declining, and personalized products began to win more and more
consumer.
2.5
The Aggregate Tail Market Profit Is Not as Small
as a Hot Market
In a single area, the sales of personalized products are limited and corporate profits
are few, but in multiple areas, the sales of personalized product can reach a certain
number and occupy certain market shares. Therefore, the aggregate sales of a single
region will be expanded, and the profits of an enterprise are also relatively abundant.
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