Game Development Reference
In-Depth Information
be found in
Swat 4
, developed by Irrational Games and published by Vivendi
Universal: a poster for the movie
Tripping the Rift
hangs on a wall in the game.
static
Static ads are embedded directly into the game. The downside is that
such ads can never change after the game is released.
Some examples of in-game advertising include McDonald's one-day use of gar-
dens in Zynga's
FarmVille.
Players could plant a garden using just mustard seeds
and tomatoes. The end result was a garden with the McDonald's logo growing in
the center, as shown in Figure 10.8.
FiGuRe 10.8
Using seeds for tomatoes and mustard, gamers playing FarmVille were
able to grow a McDonald's logo.
advergames
Advergames tend to be fun little casual games created with assets that relate
directly to the advertisers that pay for their production. They're a combination
of game and advertisement.
Cheetos, Laffy Taffy, Cheerios, Froot Loops, and Sweet Tarts all have advergames,
as do movies such as
Pirates of the Caribbean
and organizations like the United
States Army.
Essentially, there are three types of advergames:
A game may be created and then showcased on the official site for
the company it represents. This form of game entices players to the
