Information Technology Reference
In-Depth Information
Figure 10.20 Scrolling down revealed “missing” subjects, such as Information Technology, more sciences, Social Work, and
Teacher Training.
WEB ANALYTICS TOOLS AT THE OPEN UNIVERSITY
The Open University uses commercial web analytics tools, reviewing the choice of tools
from time to time. Our current tracking tool is Digital Analytix from comScore. We tag
each web page that we want to track, and we ask web visitors to give us permission to
use cookies to track their visits. The tool then logs each page visit and the path taken by
each visitor through the website.
We can also distinguish between visits by logged-in visitors (students and
staff) and by other visitors. We distinguish between a single visit—the path
someone takes through our site in one continuous experience—and the expe-
rience of a visitor—the aggregation of multiple visits from a computer where
someone has given us permission to use cookies.
It can be tricky to distinguish different types of visit and visitor, so we find
that it's best to try to focus on the big overall picture and not stress too much
about finer details.
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