Case Studies - Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics - page 263

including cell phones, printers, RISC600 servers, children's touch screen paint
product, and content management applications. Tanya received her Ph.D. in
Cognitive Psychology from the University of New Mexico. She currently works
at OpenText as a Senior User Experience Designer.

Grant Baldwin has been a User Experience professional at OpenText for 2
years, working on a range of enterprise software applications. Grant has an M.A.
in Cognitive Psychology from The University of Texas at Austin and a B.S. from
Ohio State University. He currently works at OpenText as a User Experience
Designer.

Tony Haverda has worked in the User Experience field for over 23 years.
Most recently he has been senior manager of User Experience Design at Open
Text for the past 4 years. Tony holds a M.S. degree in Industrial Engineering-
Human Factors and a B.S. degree in Computer Science, both from Texas A&M
University. He current is senior manager of the User Experience Design Group
at OpenText.

10.4 USING METRICS TO HELP IMPROVE A
UNIVERSITY PROSPECTUS
By Viki Stirling and Caroline Jarrett, Open University

The Open University is the U.K.'s largest university,
with over 200,000 students, and the only one dedi-
cated solely to distance learning. Its online prospec-
tus receives approximately six million visitors each
year. Ninety percent of the students register online,
accounting for approximately £200 million (about
US $300 million) of registrations each year.

The team, with overall responsibility for
development of the Open University's web
presence, is led by Ian Roddis, head of Digital
Engagement in the communications team. He
co-ordinates the efforts of stakeholder groups,
including developers, user experience consul-
tants, academics, and many others. The team
has been committed to user-centered design for
many years now by involving users directly in
usability tests, participatory design sessions, and
other research and indirectly through a variety
of different data sets, including search logs and
web tracking. But the real value comes from tri-
angulation, using several different sets of data
together—as illustrated in Figure 10.18 , from
Jarrett and Roddis (2002) .

Figure 10.18 WOW: Results and value—sketch from 2002
presentation on the value of UX measurement and triangulation.