Information Technology Reference
In-Depth Information
Figure 7.4 Example of the setup procedure using EyeTrackShop. Participants are required to have
their face within the profile to ensure proper calibration.
Figure 7.5 Ad effectiveness study using EyeTrackShop.com. The top of the screen shows stimuli
(with areas of interest), and the bottom of the screen shows basic statistics, such as percentage who
noticed each ad, amount of time spent looking at each ad, and how long it took to first notice each
ad. The “devil ad” on the left was most effective.
Search WWH ::




Custom Search