Information Technology Reference
In-Depth Information
Figure 6.26 This NASA homepage illustrates one technique for assessing how “attention-grabbing” various elements of a web page
are. After letting users interact with the site, you ask them to identify from a list of content items which ones were actually on the site.
site, users are given a quiz to test their comprehension of some of the infor-
mation on the site. If the information is something that some of the partici-
pants might have already known prior to using the site, it would be necessary
to administer a pretest to determine what they already know and then com-
pare their results from the post-test back to that. When the users are not overtly
directed to the information during their interaction with the site, this is usually
called an “incidental learning” technique.
6.7.5 Awareness and Usefulness Gaps
One type of analysis that can be very valuable is to look at the difference between
users'
awareness
of a specific piece of information or functionality and their per-
ceived
usefulness
of that same piece of information or functionality once they are
made aware of it. For example, if a vast majority of users are unaware of some
specific functionality, but once they notice it they find it very useful, that sug-
gests you should promote or highlight that functionality in some way.
Search WWH ::
Custom Search