Self-Reported Metrics - Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics - page 152

Figure 6.19 An example of a web page containing OpinionLab's feedback mechanism in the lower right
corner. This animated icon stays in that position while the user scrolls the page. Moving the mouse over
the icon reveals the version shown on the right.

Figure 6.20 Examples of OpinionLab mechanisms for capturing feedback about a web page. The version on the left allows the user
to give a quick overall rating of the page. The version on the right allows for more detailed feedback on a few different scales.

visualizing data for a website, including the one shown in Figure 6.21 , which
allows you to easily spot pages that are getting the most negative feedback and
those that are getting the most positive feedback.

6.6.4 Issues with Live-Site Surveys
The following are some of the issues you will need to address when you use live-
site surveys.

• Number of questions . The fewer questions you have, the higher your

response rate is likely to be. That's one reason that companies like