Chemistry Reference
In-Depth Information
Table 7.3
Product attributes critical to purchase and consumption
of mango and peach as determined by focus-group interviews
(Malundo,
1996
)
Critical purchase
attributes
Critical consumption
attributes
Product
Mango
Color
Flavor
Size
Mouthfeel
Firmness
Juiciness
Aroma
Flesh color
Fibers
Peach
Color
Flavor
Size
Mouthfeel
Firmness
Juiciness
Aroma
The greatest benefit of qualitative research is identifying fresh ideas that provide
new insight into a problem. The greatest danger of qualitative research is confirming
personal biases of the investigator without a willingness to stretch the mind.
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