Agriculture Reference
In-Depth Information
9
Consumer Acceptance
of Genetically Modiied
Foods: Traits, Labels, and
Diverse Information
Wallace E. Huffman
CONTENTS
Early.Development.of.GM.Crops........................................................................... 194
New.Development.of.GM.Vegetable.Crops........................................................... 197
Food.Labels.and.Information................................................................................. 198
Experiments.Designed.to.Assess.Consumer.Willingness.to.Pay.for.GM.Foods....... 200
Experimental.Evidence.on.Key.Bid-Price.Differences..........................................204
Simple.Differences.in.Mean.Bid.Prices.............................................................204
Individual.Bid-Price.Differences.and.Diverse.Information...............................204
Individual.Differences.in.Bid.Prices.and.Prior.Information..............................206
Other.Related.Results........................................................................................ 207
Discussion.of.GM.Technology.and.Mixed.Messages............................................ 207
Conclusions.and.Predictions.for.the.Future............................................................ 208
Appendix.A:. Information.Injected.into.the.2001.Des.Moines.
and.St..Paul.Experiments........................................................................................ 209
Appendix.B:. Information.Injected.into.the.2007.Des.Moines.
and.Harrisburg.Experiments................................................................................... 212
References.............................................................................................................. 215
The. United. States. has. more. than. a. decade. of. experience. with. commercially. mar-
keted,.genetically.modiied.(GM).horticultural.and.ield.crops.and.is.the.dominant.
player.in.GM.crops..The.irst.GM.commercial.crops.were.the.Flavr-Savr.tomato.and.
the.Russet.Burbank.New.Leaf.potato,.both.deregulated.in.1994.and.marketed.com-
mercially.shortly.thereafter..At.about.the.same.time,.ield.crop.varieties.possessing.
“input.traits”.were.also.developed.and.irst.marketed.commercially..GM.papaya.was.
developed.by.the.public.sector.and.successfully.marketed.a.little.later..Some.of.the.
economic.issues.facing.biotech.horticultural.crops.have.been.summarized.
1,2
In.this.chapter,.new.experimental.economic.methods.are.described.and.used.to.
assess.consumer.willingness.to.pay.for.food.products.that.might.be.made.with.new.
transgenic.and.intragenic.GM.traits..Participants.in.my.lab.auctions.are.randomly.
193
Search WWH ::
Custom Search