Travel Reference
In-Depth Information
The main point is that you shouldn't freak out too much about fashion because we all kind
of dress alike already—the differences are subtle. However, there are a few general guidelines
that will help you not look like a complete tourist.
Avoid athletic apparel.
Americans have a love affair with wearing athletic clothing in all
situations. Wearing gym shorts and athletic tops will automatically make you stick out as an
American tourist.
No sweatpants.
This is Europe—not your 8 a.m. History 101 class. Avoid sweats. Not only
do they look sloppy, but they're also too bulky to travel with anyway.
No running shoes.
There is a strong stereotype about Americans and their love of white
athletic shoes. If you're worried about fitting in, then you'll want to leave the running shoes
at home. However, a pair of fashionable casual sneakers is perfectly acceptable. Nike, Puma,
New Balance, and Adidas all have options that are fashionable and functional. On the other
hand, don't sacrifice comfort for fashion because your life will be miserable if you don't treat
your feet well while traveling.
It's all about the fit.
People assume Europeans look great because they have closets full of
designer clothes but this isn't completely true. They may have a few higher-end items but they
shop at H&M, Zara, Mango, Gap, Topshop, and other multinational shops just like the rest
of us. The secret is that they purchase clothes that fit well—and if the fit isn't quite right, then
they'll get their clothes tailored.
Keep it simple.
Europeans keep their wardrobes simple and classic. They choose timeless
pieces that don't scream for attention. Then they'll add a bright accessory (scarf, shoes, jew-
elry, etc.) to bring the outfit together. You really can't go wrong with wearing all black and
gray.
Flip-flops are for the beach.
Sandals are perfectly fine but you should only wear flip-flops
to the beach.
Baseball caps.
You will see a few Europeans wearing baseball caps but they are mainly teen-
agers trying to imitate American hip-hop culture.
Avoid hiking clothes.
Go to any hiking and camping store and you'll find a lot of high-tech
performance clothing designed for outdoor activities. These clothes are durable, lightweight,
and quick drying; however, they are ugly and look completely out of place in an urban envir-
onment. Although, if you're more concerned about function then this style of clothing might
suit you well.
There is some good news. Companies are finally starting to take notice that travelers want
fashionable clothing made of these durable performance fabrics. This apparel niche is still in
its infancy so the options are limited and the prices are high.
How to Minimize Clothing
