Agriculture Reference
In-Depth Information
Former Homelands
Locality
OR Tambo DM
Amatole DM Rural
Peri-urban Urban
Variable
n = 100
n = 100
n = 30
n = 30
n = 40
Gender
Male
43
34
28
40
44
Female
57
66
72
60
56
Age in years
18-24
17
13
18
16
12
25-34
29
33
12
34
26
35-44
27
16
14
23
41
45-55
20
17
21
19
16
>55
7
21
35
8
5
Education Level
None
4
9.7
16.1
6.5
1.2
Primary
21
29.1
46.4
32.3
5.9
High school
39
39.8
37.5
48.4
34.1
Tertiary
36
21.4
0
12.9
58.8
Employment Status
Unemployed
29.4
31
52.6
48.3
2.4
Student
9.8
4
5.3
5
9.4
Housewife/man
10.8
8
19.3
10
2.4
Retired
5.9
1
8.8
1.7
1.2
Working part-time 14.7
11
8.7
18.3
11.8
Working full time
29.4
45
5.3
16.7
72.8
Income Level
<1000
10
12.5
0
4.8
23.5
1001 - 5000
16
5.8
0
0
25.9
5001-10 000
20
17.3
5.3
17.7
28.2
10 001 - 15 000
30
49
66.7
46.8
16.5
>15 000
24
15.4
28.1
30.6
5.9
Household size in number
5.2
4.33
5.18
4.98
4.31
Children < 18 years
79
55.8
71.9
71
61.2
Distance in Kms
6.71
9.63
12.67
9.32
1.38
Table 7.
Summary statistics of consumers in the Eastern Cape Province
certified products in the shelves. In the absence of this information, producers and likewise
consumers may not get value for money. Certification and labelling is essentially in regulating
and facilitating the sale of organic products to consumers. The perception of the high price of
organic products is a deterrent to the purchase of organic products and hence the growth of
organic industry especially for the emerging organic market of South Africa. To increase the
consumption of organic products, it will be important to motivate new consumer segments to
buy organic food. Hence trust is a crucial aspect when consumers decide whether to buy or
not to buy organic products [48].
