Estonia – Switching Unions: Impacts of EU Membership on Tourism Development - Tourism in the New Europe - page 168

stimulated demand for visitors, primarily from
other EU countries, to be 'welcomed to Estonia'.
The primary challenges for the industry are to
address some of the structural anomalies and

focus on high-yield international visitors who
will spread the economic benefits throughout
the whole country and to manage 'Brand
Estonia' effectively in the global marketplace.

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