Travel Reference
In-Depth Information
Table 13.4.
Estonia: number of tourist overnights in registered accommodation, 1995-2003
(excluding health spas).
Year
Country of residence
1995
1997
1999
2001
2003
Finland
305,663
469,081
616,068
877,623
896,978
Sweden
45,443
60,012
81,224
93,936
100,201
Germany
47,913
46,818
53,859
80,392
117,386
UK, Ireland
16,452
29,937
36,458
56,291
75,315
Russia
23,939
21,897
27,306
52,401
71,305
Latvia
16,539
25,438
29,968
37,504
40,739
Norway
9,942
14,316
20,642
33,642
59,062
Lithuania
15,305
17,899
17,359
20,468
22,446
Denmark
13,248
20,413
22,480
21,769
24,937
Benelux countries
7,925
8,910
12,598
15,195
22,805
Italy
6,939
8,010
11,870
15,708
27,993
France
4,431
5,949
9,191
9,895
15,169
Poland
3,285
3,968
4,608
11,200
38,168
Spain, Portugal
1,563
2,617
4,562
8,363
16,048
Hungary
1,362
1,175
2,771
2,792
3,859
Switzerland
3,298
3,074
3,542
5,859
6,973
Austria
2,089
4,308
3,841
4,673
6,333
Czech Republic, Slovakia
2,314
2,033
2,846
3,089
4,937
Other European countries
29,611
36,565
23,920
23,460
34,966
USA
31,475
29,150
31,808
34,975
29,264
Canada
4,192
4,783
4,908
5,097
4,110
Japan
-
-
8,780
11,379
12,637
Other countries
14,688
a
18,407
a
13,994
20,011
18,644
Total foreign visitors
607,616
834,760
1,044,603
1,445,722
1,650,275
a
Includes Japan.
Source:
Enterprise Estonia/Estonian Tourist Board, 2004.
visitors increased significantly between 1995
and 2003, breaking the one million visitor mark
for the first time. Importantly, more Finns were
encouraged to stay in overnight accommodation
with an increase of 230% from 1995 to 2003
accounting for 61% of the market (Table 13.4).
maintaining the on-going growth trend of
tourism receipts and domestic tourism;
●
increasing the average length of stay in
accommodation establishments;
●
increasing the relative share of overnight
visitors;
●
increasing expenditures made by overnight
visitors;
●
The Estonian National Tourism
Development Plan 2002-2005 and
'Brand Estonia'
diversifying into a wider range of markets;
●
widening the product range; and
●
achieving a better regional distribution of
tourism (Enterprise Estonia/Estonian Tourist
Board, 2004b).
●
In order to manage the development of the
industry, the Estonian government published a
strategy to chart a course for the future direction
of the industry to 2005. The stated objectives
listed were:
The strategy identified that the key target
markets for Estonia were Finland, Sweden,
Russia, and the more distant markets of Germany
