Travel Reference
In-Depth Information
owned by local municipalities, they lack special-
ized services. International experience suggests
that the operation of baths cannot easily be
profitable without a well-balanced service port-
folio (such as high quality accommodation and
conference facilities), and such companies may
face a high risk of financial imbalance in the
near future. Several attempts by national,
regional and local tourism and bathing organi-
zations are being made to ensure that health
tourism becomes the core product of the coun-
try. To make this happen, more specialized
development
and
focused,
well-segmented
promotion are necessary.
References
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at:
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és K
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3
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