Geography Reference
In-Depth Information
3.21
There is a significant corpus of scholarship on the theory of the contribution of
origin products to rural development 25 and this is supported by a number of
case studies. 26 Sylvander (2004) observes that that the importance of GIs for
sustainable rural development should be assessed by keeping in mind its
'multifactorial' nature, which extends beyond market-related benefits to include
also positive social and environmental externalities within the region.
3.
Identification of product attributes
3.22
Article 1(2) explains that the Regulation establishes quality schemes which
provide the basis for the identification and, where appropriate, protection of
names and terms that, in particular, indicate or describe agricultural products
with:
(a)
value-adding characteristics; or
(b)
value-adding attributes as a result of the farming or processing methods
used in their production, or of the place of their production or marketing.
3.23
Ittersum et al (2003) have made the point that although origin-based market-
ing has a long history, its contemporary relevance is increasing, partly as a
reaction to globalisation as local producers need to be able to distinguish their
product in the eyes of consumers from generic competition. A number of
researchers have identified the capacity of origin labelling to differentiate
otherwise homogeneous commodities as the basis for charging premium
prices. 27
25
See Ray, 1998; Banks and Marsden, 2000; Marsden et al, 2000; Ilbery and Kneafsey, 2000a and 2000b; Pacciani
et al, 2001; Beletti and Marescotti, 2002; Treagear, 2003; Rangnekar, 2004; Réviron and Paus, 2006; Tregear et
al, 2007; Blakeney and Mengistie, 2010.
26
See Morgan et al, 2006; Williams, 2007; Blakeney, et al 2012.
27
Babcock (2003) reports that Bresse poultry in France receives quadruple the commodity price for poultry meat;
Italian 'Toscano' oil gains a 20% premium above commodity oil. Gerz and Dupont (2006) conclude that French
farmers receive an average of 14% more for milk destined for Comté cheese and that dairy farms in the Comté
area have become more profitable since 1990. O'Connor and Company (2005) refer to the protection of
'Lentilles vertes du Puy' which is said to have increased the production of lentils from 13,600 quintals in 1990 to
34,000 quintals in 1996 and 49,776 quintals in 2002. See also the studies by Agarwal and Barone, 2005;
Marette, 2005; Williams, 2007; Réviron et al, 2009; Teuber, 2010.
 
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