Geography Reference
In-Depth Information
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Recital (24) maintains that to qualify for protection in the territories of
Member States, designations of origin and GIs should be registered only at
Union level.
C. OBJECTIVES
1. Communication of product characteristics and farming attributes
The objectives of the Regulation are identified in Art 1(1) as aiming to help
producers of agricultural products and foodstuffs to communicate the product
characteristics and farming attributes of those products and foodstuffs to buyers
and consumers, thereby ensuring:
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(a) fair competition for farmers and producers of agricultural products and foodstuffs
having value-adding characteristics and attributes;
(b) the availability to consumers of reliable information pertaining to such products;
(c) respect for intellectual property rights; and
(d) the integrity of the internal market.
Evans (2006) and Bramley and Bienabe (2012) explain that GIs provide
mechanisms that facilitate the creation of territorially differentiated niche
markets. In Europe there are some empirically based suggestions that con-
sumers and producers both have expectations about the quality of origin
products in the European market. 23 Geographical indications are also identi-
fied in the scholarship as providing a means for the legal regulation of the use of
origin product designations as a means of avoiding the deception of consumers
as to the true origin of products, production methods and as to the specific
quality of products. 24
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2. Rural development
Article 1(1) explains that the measures set out in the Regulation 'are intended to
support agricultural and processing activities and the farming systems associ-
ated with high quality products, thereby contributing to the achievement of
rural development policy objectives'.
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23
See Teuber, 2011 and Stasi et al, 2011.
24
See O'Connor, 2004; van Caenegem, 2004; Tregear and Giraud, 2011; Barjolle et al, 2011.
 
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