Computational Schema as a Facilitator for Crowdsourcing in a “Social-Motive” Model of Design - Principia Designae: Pre-Design, Design, and Post-Design - page 208

Chapter 14
Computational Schema as a Facilitator
for Crowdsourcing in a “Social ‐ Motive”
Model of Design
Rivka Oxman
Abstract In this paper we propose and introduce parametric design as a potential
methodological basis for a shared computational representation schema that can
support crowdsourcing design in a 'social motive' model of design. A 'social
motive' model of design is multi-phase (Pre-design, Design, and Post-design)
model of design that offers a new perception for obtaining and exploiting experi-
ential feedback of society. We first introduce the theory and concepts of
Crowdsourcing. In the following sections we propose a theoretical schema that
demonstrates how information flow is shared in a holistic and compound model in
various phases of design. Our digital design model and the conceptual structure
represents computational design processes of informed design model; informing
design about per-formative and physical environmental conditions as well as the
experience and wisdom of the crowd which can be easily mapped to the pre-design;
conceptual design; and post-design. Finally we illustrate, demonstrate and discuss
how by exploiting the concept of the parametric schema as a common representa-
tional formalism, the wisdom of the crowd can potentially be integrated to inform
processes of digital design generation, adaptation and change in the various phases
of design in order to improve design.
Keywords Coding • Collective intelligence • Crowdsourcing design • Digital
design • Informed design • Parametric design • Parametric schema • Scripting
• Social motive • Social network