Motivation in Design as a Driving Force for Defining Motives of Design - Principia Designae: Pre-Design, Design, and Post-Design - page 80

Table 6.1 (continued)
Personal motivation aspects
Internal groupings Examples of themes

Inner directedness Making efforts to succeed in circumstances in which

others tend to fail; Lack of support from others does
not affect self-confidence or self-esteem; Clarity about
one's goals

Demanding from oneself Does not withdraw in the face of difficulties; Striving

for perfection, getting to the level of excellence one
determines for oneself; High demands from oneself;
Investing without limits; Able to renounce comfort
and pleasure

The results suggest that personal motivation themes were identified as being more
important for design creativity than those dealing with social motivation. Most
importantly, despite the architectural and engineering groups may differ in their
nature, a common profile of motivation for creativity based on both personal and
social motivation was shared by both groups.
Additional results showed differences in two of the four belief types that are
supportive of design creativity. Scores for the beliefs about the self, and beliefs
about goals were found to be higher in the architectural group than in the engineer-
ing one. It seems that the motivation for creativity in the architectural group
is mainly driven by beliefs concerned with personal motivation. The resulting
outcome can be described as a combination of the actual self-image, and the
aspiring or ideal self-image as represented in one's personal goals. It is interesting
that the groups did not show any difference with regard to their social motivations,
which included general beliefs about how people and things actually are in reality,
and how things should be, as reflected by rules and norms. These results highlight
the differential structure of motivation for creativity in the students of architecture
and engineering.
Further differences between the architectural and engineering groups
were observed in the motivational structure for the groupings supporting design
creativity. The motivational disposition of the architectural students was character-
ized by the salience of inner-directedness, inner world, and development of the self,
stressing one's talent, uniqueness and self-expression, all of which can be consid-
ered to be part of the personal motivations of the designer. In contrast, the
motivational pattern of the group of engineering students was characterized by
absorbing from the environment, being receptive to the environment, as well as to
demanding from oneself, despite potential difficulties. Accordingly, the aspects of
social motivations were more dominant in this group.
A more detailed analysis was carried out in order to understand the complex
thematic structure of motivation for creativity that was prominent in each group of
students. Findings showed that the architectural group was characterized by a need
of autonomy, valuing the creation of something personal, a sense of uniqueness,