Agriculture Reference
In-Depth Information
of highly differentiated quality products. We engage our employees by creating an
environment where careers are fostered, people make a difference and integrity is
absolute.
By doing things Our Way, the principles that have helped us grow and succeed for
more than 100 years can guide our daily actions to support four key areas—our people,
our processes, our products and our performance.
(Hormel Foods)
Because the need for food and energy is both vital and growing, we must look ahead,
plan and grow. Our vision is to be the most admired global agribusiness. Creating value.
Growing responsibly. Serving vital needs.
(Archer Daniels Midland)
The challenge: meeting the needs of today while preserving the planet for tomorrow.
The solution: Producing more—We are working to double yields in our core crops by
2030. These yield gains will come from a combination of advanced plant breeding,
biotechnology, and improved farm-management practices.
The solution: Conserving more—We've strengthened our goal of doubling crop
yields by committing to doing it with one-third fewer resources such as land, water, and
energy per unit produced.
The solution: Improving lives—We're working to help farmers achieve big increases
in yield and productivity. And for all of the world's farmers who raise themselves from
poverty to prosperity, many more people will also prosper.
(Monsanto)
A mission statement should be specifi c to the fi rm. Generically worded statements that apply
to any fi rm are not useful. Such generic statements do not paint a mental picture of where the
fi rm is destined, and offer no guidance on which activities to pursue and what strategies to
follow. In contrast, a good strategic mission statement must be pointed. It must have specifi c
relevance to the company in both its direction and destination. Many agribusiness companies
have found that in addition to company stated missions, teams and working groups super-
vised by various levels of managers also benefi t by developing a “team” mission. Team
members benefi t from being involved in developing their own working group's mission. To
inspire those involved, this type of mission statement should be expressed in language that
attracts the attention of people, creates a vivid image, and provokes emotion and excitement.
If managers are maintaining the big picture perspective, they can help employees understand
where we need to go. Thus, by keeping the focus on a company's mission, all can better
achieve their goals more effectively.
Tactical planning
involves short-term plans consistent with the strategic plan. As such,
tactical plans are a crucial part of implementing the agribusiness fi rm's strategic plan. While
strategic planning is focused on what we do in three years (or fi ve years, or 20 years), tactical
planning is focused on what we do tomorrow (or next month, or next year). For example, a
chemical company's strategic plan could include a goal of increasing its market share by
20 percent in three years by using a strategy of expanding its geographic market. The fi rm's
tactical plan may focus on how to increase sales in the next quarter in specifi c geographic
regions that have less competition, and will likely include specifi c action steps for getting
this done.
