Agriculture Reference
In-Depth Information
Kotler , Philip and Kevin Lane Keller .
Marketing Management
. Upper Saddle River, NJ: Pearson/
Prentice Hall , 2011 .
Manning , Gerald L. and Barry L. Reece .
Selling Today: An Extension of the Marketing Concept
.
Needham Heights, MA : Allyn & Bacon , 1990 .
Nagle , Thomas T .
The Strategy and Tactics of Pricing: A Guide to Profi table Decision Making
. Upper
Saddle River, NJ : Prentice Hall , 1987 .
Ries , Al and Laura Ries .
The 22 Immutable Laws of Branding: How to Build a Product or Service into
a World-class Brand
. New York : HarperBusiness , 2002 .
Rogers , Everett M .
Diffusion of Innovations
. 4th ed. New York : Free Press , 1995 .
Stark , J .
Product Lifecycle Management: 21st Century Paradigm for Product Realisation
. Berlin :
Springer , 2011 .
Tybout , Alice M. and Tim Calkins .
Kellogg on Branding: The Marketing Faculty of the Kellogg School
of Management
. Hoboken, NJ : Wiley , 2005 .
Wanless , W. Brian .
The Product Manager's Guide to Pricing
. Charleston, SC : BookSurge , 2009 .
