Agriculture Reference
In-Depth Information
ASSESS SITUATION
MARKET
CONDITIONS
YOUR
FIRM
COMPETITION
CUSTOMERS
IDENTIFY
SWOT
STRENGTHS, WEAKNESSES, OPPORTUNITIES, THREATS
SET GOALS
CRAFT STRATEGY
PRIORITIZE
TARGET MARKETS
DEVELOP
CORE STRATEGY
POSITION IMAGE
DEVELOP MARKETING MIX
PRODUCT, PRICE, PROMOTION, PLACE
IMPLEMENT STRATEGY
IMPLEMENT
EVALUATE RESULTS
Figure 6.1 The market planning process
 
 
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