What Paper is (and Isn't) Good For - Paper Prototyping: The Fast and Easy Way to Define and Refine User Interfaces - page 204

Brand ü ü ü

Does the
interface reflect
the qualities that
the company
wants to
convey?

Does the user
experience
match what the
designer
intended?

Are there
frustrations or
obstacles that
can be
removed?

Do users like it?

ü

Colors, fonts,
and other
graphic
elements

Can users
see/read
everything well
enough?

Do the most
important
elements stand
out?

Are there any
considerations
pertaining to
lighting, vision
difficulties, or
color blindness?

Is the interface
aesthetically
appealing?

Do users
understand what
the icons mean?