Information Technology Reference
In-Depth Information
How to set up a Mailing List / Automated Newsletter and Best
Practices
Note: You can watch me set up a mailing list and newsletter on the video lesson on the
following page:
* Don't forget to sign up for the 100% free LIONS CLUB weekly newsletter on my
website (it also serves as a live example of what I teach here)!
No website (or Facebook fan page, etc.) is complete until it has a sign up form to collect
email addresses (otherwise, you're leaving money on the table). Every business in the world
should have an email list, as well as a newsletter they send out on a regular basis. No matter
what kind of online website you have (business website, personal blog, etc.), get a sign up
form on there and start collecting emails immediately (even if you don't have a clear idea
of what you're going to do with that mailing list yet). One of the most common regrets of
anyone with an online presence is “not having started collecting emails sooner.”
Here are a few of the advantages to having an emailing list:
Your mailing list will never die, no matter what might happen to your website or
business.
The newsletter is a constant reminder of your business / services / etc.
It is a much more personal way of communicating with your audience.
It is the most effective way to communicate with your entire audience at once
about time sensitive issues (announcements, special promotions, contests, etc.).
Here are a few important tips you don't want to forget when setting up your emailing list:
Get your mailing list set up as soon as you start your blog and start collecting
email addresses as soon as possible.
A great way to get people to subscribe to your newsletter is to promise them
something really cool for signing up! This could be a free ebook, a special coupon, or
anything else. For mine, I promise that the “thank you” page will make them laugh.
