Information Technology Reference
In-Depth Information
If I want to make money online, where do I start?
I have been making money off the Internet for several years now and have had many web-
sites fail and many websites succeed (succeed meaning they make money passively, fail
meaning they don't do anything). Now that I understand how the system works, I understand
one of the biggest factors to building a successful website: doing proper research before even
starting the process of building a website!
Many people (myself included, when I was a beginner) go about trying to make money on-
line in the wrong order; they have an idea and then build a website based on this idea and
then later on hope it pays off. This can cause many hours of work and frustration for a pro-
ject that never makes a cent, and will cause a lot people to give up on their dream of making
money online forever.
What is the correct sequence of action when starting a website to make money online?
Do your research first! What exactly do I mean by that?
Google provides the data for how many times every word (also known as a "keyword") is
searched for around the world on a monthly basis. If you go into Google and search for the
"Google Keyword Tool," you will be able to look up any keyword you can think of and see
how many times it is searched for on a daily basis.
UPDATE: Google got rid of the Google Keyword Tool and replaced it with the Google
Keyword Planner. Luckily, the new tool also provides the information we need!
You can also look up the value of that keyword if it is used in a Pay-Per-Click (PPC) cam-
paign. In other words, you can look up how much advertisers will pay Google every time
someone clicks on a link and generates a lead for that company. Certain keywords are worth
more money than others. This is because the payoff is much higher for certain industries
than others (a click for "health insurance" or "buy car" will be much higher than "hair brush"
or "white socks"). This is because someone interested in buying health insurance or a car
has the potential to spend A LOT more money than someone who might be interested in
purchasing a hair brush or white socks.
So why is this information important to someone who is trying to make money online?
