Using Microdata - HTML5 Foundations - page 165

In this example, I have placed the givenName , additionalName , and familyName properties within an
<h1> element that defines the more general name property.
Here is how this example would look to a computer program.
name: Joe Antonio Balochio
givenName: Joe
additionalName: Antonio
familyName: Balochio
birthDate: 1966-10-06
gender: Male
telephone: [phone]
faxNumber: 01234 123124
email: [e-mail]
Product
The last item type that you are going to look at is Product. As with all other items, the Product schema has the same
basic name , description , image , and url properties as well as some more specific properties.
You are going to be using the Product schema available from schema.org:
<div itemscope itemtype="http://schema.org/Product"></div>
• productID —The productID property can be used to define the unique ID of a product, such as an
ISBN.
<meta itemprop="productID" content="isbn:978-1118356555">
In this example, I have used the <meta> element to define the ID of the product. As I mentioned earlier,
this will not display anything to the user but will be useful for computer programs.
• brand —The brand property should contain an Organization item ( http://schema.org/Organiz-
ation ).
<div itemprop="brand" itemscope
itemtype="http://schema.org/Organization">
<span itemprop="name">Joe's Pizza Co.</span>
</div>
• model —The model property should just be some text. This could be the model number of the product or
the name of a particular model in a range of products.
Model Number: <span itemprop="model">147JFK932</span>
• manufacturer —The manufacturer property should contain an Organization item ( ht-
tp://schema.org/Organization ).
<div itemprop="manufacturer" itemscope