HTML and CSS Reference
<span itemprop="email" >firstname.lastname@example.org</a>
• openingHours —Defining the opening hours can be a little trickier. Programs will take the data from the
datetime attribute of a <time> element as the value for the openingHours property. When specify-
ing this property you should first define the day(s) using two-letter representations (Mo, Tu, We, Th, Fr, Sa,
Su) and then specify the times.
Here is an example of opening times between 9 a.m. and 5 p.m., Monday to Friday.
<time itemprop="openingHours" datetime="Mo-Fr 09:00-17:00" >
Monday to Friday 9am-5pm
Here is an example that uses the same opening hours but is closed on Wednesdays.
<time itemprop="openingHours" datetime="Mo,Tu,Th,Fr 09:00-
9am-5pm Weekdays (closed Wednesdays)
Schema.org specifies that you should use two-letter representations for days, but be aware that this will cause
your markup validations to fail. This is an example of when achieving 100% validation is not possible.
Using Microdata in Your Restaurant Website
Now that you have an understanding of microdata and how it should be used, take another look at the website you
are building for Joe's Pizza. Your Locations page currently contains the information of all three restaurants run by
Joe's Pizza Co.
In this example, you are going to use the LocalBusiness item to mark up each restaurant location. To do this, follow
The code for this exercise can be found in the download code for Chapter 8, folder 1.
1. Open the locations.html file in your text editor.
2. Create a new <meta> element below the <h1> element in the page text. This will be used to specify the
3. Add an id attribute to this <meta> element and set its value to be company-name .
4. Now add an itemprop attribute and set its value to name .
<meta id="company-name" itemprop="name" >