Graphics Reference
In-Depth Information
Figure 45. Commonality of colour supports visual cohesion and unity.
Variations in respect to elements of design (colour, light-dark contrast, etc) as well as prin-
ciples such as direction and size can imbue an image with a sense of variety. However, too
much variation can make an image appear visually chaotic and lacking visual cohesion.
The poster for Who Framed Roger Rabbit (1998) features a number of elements and vari-
ations in terms of direction, shape, tonal value and colour, and these contribute to a sense of
variety; however, this level of variety also contributes to a relative lack of visual cohesion
across the poster as a whole. That is, elements appear somewhat disconnected.
Similarly, the film poster for Burn After Reading (2008) features variations in colour, size,
direction and tonal value giving the composition as a whole a degree of visual chaos, and it
is likely that this has been designed in this way to reflect the film's narrative.
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