Key principles of design - Elements and Principles of Design - page 40

Figure 40. Simplicity: Attracts attention and conveys information.
Posters for Zodiac (2007) and Fast and Furious 6 (2013) feature minimal visual elements
and a lack of visual clutter but manage to effectively convey atmosphere linked to film nar-
rative.
Figure 41. Simplicity in contemporary film posters.
Complexity can be appropriate depending on the communication objectives of a design
project. However, complexity can adversely impact on communication objectives by mak-
ing information and text more difficult to 'read' and understand. The posters for Upside