Graphics Reference
In-Depth Information
Typographic elements
Typographic forms frequently occur in visual communications design and can be used in a
purely functional way to communicate information; or, used in a way which supports com-
munications objectives and reinforces narrative or theme.
It is commonly accepted in logo design that 'personality' and identity can be expressed
through typeface design. 44,45 Typographic form has the capacity to convey meaning and
Erik Spiekermann suggests: “Type is magical. It not only communicates a word's inform-
ation, but it conveys a subliminal message.” 46 In this way, the design of typography often
conveys information irrespective of the language literacy of the viewer. The following Fig-
ure illustrates a small range of typefaces, each of which conveys a different ambience and
'personality'.
Figure 36. Typeface can convey ambience and 'personality'.
The typographic elements in the poster for Taking Woodstock (2009) are reminiscent of the
Psychedelic era of the 1960s, immediately conveying information about the film's context
and narrative. Similarly, the title typeface used in the poster for Burlesque (2010) provides
an immediate indication of the theatrical nature of the film's narrative. In both posters, col-
our is used to reinforce film narrative and themes.
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