Graphics Reference
In-Depth Information
2. Cohesion: Ensure that elements within a design relate to each other in some
way;
3. Strategic use of elements to create a hierarchy of focus that is not visually con-
fusing;
4. Strategic use of colour;
5. Strategic use of contrast;
6. Strategic use of negative space;
7. Strategic use of type: Use two and a maximum of three typefaces within any one
piece of graphic visual design; treat type another kind of image; and use reader-
friendly type;
8. Strategic use of balance, contrast and rhythm. Repetition and symmetry of
design elements can lead to designs that are boring and not memorable.
While some compositional components are considered tangible (shape, space, line, texture
and type); others are considered conditional (colour, value, size and volume). It is also
suggested that particular principles (like unity-variety, hierarchy-dominance, proportion
and balance) affect an image or design as a whole; while other principles (such as scale,
emphasis, rhythm-movement, and proximity-repetition) affect the internal relationships of
design elements within a design or image.
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