Planning and Designing a Successful Web Site - New Perspectives on Adobe Dreamweaver CS5, Comprehensive - page 47

2

TUTORIAL

Planning and
Designing a
Successful
Web Site
Developing a Web Site Plan and Design

OBJECTIVES
Session 2.1
• Determine the site goals
• Identify the target audience
• Conduct market research
• Create end-user scenarios

Session 2.2
• Design the information
architecture
• Create a fl owchart and site
structure
• Create a site concept and
metaphor
• Design the site navigation
system
• Develop the aesthetic concept

Case | NextBest Fest

A professional Web site requires a considerable amount of plan-
ning. Although planning might seem like a lot of work, it will help
you avoid reworking site elements. In the end, planning will save
you time and frustration. To create an effective Web site, you must
have a clear idea of the site's goals; planning enables you to deter-
mine what you need from a Web site and how the site will meet
those needs.

Session 2.3
• Create a site defi nition for a
new site
• Add pages to a site
• Review basic HTML tags
• Set page properties
• Preview a site in a Web
browser
• Upload a site to a remote server
and preview it on the Web

Gage, the public relations and marketing director at NextBest Fest,
asks you to help plan the company's new Web site. First, you will
determine site goals and identify the target audience. To do this, you
will conduct market research and create end-user scenarios. Then,
you will design the information architecture, create a fl owchart and
site structure, design the site navigation structure, and develop the
aesthetic concept for the site. Finally, you will create the new site.

STARTING DATA FILES

Tutorial.02

Tutorial

Case1 Case2 Case3 Case4

Review

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moebius.docx

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DMR 47