Planning and Designing a Successful Web Site - New Perspectives on Adobe Dreamweaver CS5, Comprehensive - page 107

rollover links, visited links, and active links to #cc00cc and set the underline style to
always underline.
20. Save the page, and then preview the page in your browser. The page should have
a background image, and the page title you assigned to it should appear in the
browser title bar and page tab.
21. Review the HTML tags for the home page in Code view, and then close any
open pages.
22. Upload the site to your remote server, including all the fi les and the folder.
23. View the pages on the Web. Again, the page should have a background image and
the page title you assigned to it should appear in the browser title bar and page tab.
24. Submit your fi nished fi les to your instructor.

Case Problem 2

Plan and design
a Web site for an
art society.

There are no Data Files needed for this Case Problem.

Cowboy Art Society Monomer Palmer asks you to work on the plan and design of the
new Web site for the Cowboy Art Society. To develop a feasible plan, you need to con-
duct market research on other western art sites. In addition, Moni asks you to research
the current accessibility guidelines for using alternate text descriptions on graphics. You
will then set up the new site, add the home page to the site, and set page properties.

1. Defi ne the goals for the site.
2. Defi ne a target audience and a user profi le for the site.
3. Conduct market research. Find and review at least four Web sites that deal with
western art. ( Hint : Use a search engine to search the keywords western art , cowboy
art , and Texas museums .)
4. Write a paragraph documenting the fi ndings from your market research. Include the
URLs of the Web sites that you visited as well as information about categories of
information, graphic style, layout, and site metaphor.
5. Create two end-user scenarios for the site.
6. Develop an information category outline for the site.
7. Create a fl owchart for the site.
8. Develop a site concept and metaphor for the site. Write a paragraph explaining your
choices.
9. Investigate usability guidelines that deal with Alt text, which are messages that can
be read by assistive devices. They are used with graphic buttons and so on to make
the site more accessible. Research these guidelines at www.w3.org/WAI . Write
down your fi ndings to use when working on the site's graphics.
10. Design a color palette, choose the fonts, and select a graphic style for the site. Write
a paragraph explaining your choices.
11. Create rough sketches of two layouts for the site. Write a paragraph explaining which
layout you prefer and why.
12. Check the logical layout of the design you prefer by reviewing the decisions that you
have made. Make sure that your design reinforces the site goals and supports the site
metaphor.
13. Set up the site, using Cowboy Charlie as the site name and cowboy_charlie\web as
the folder and location where you are storing your Web sites as the local root folder.
Create a folder named graphics in the local root folder, and select that folder as the
default images folder. Use case-sensitive link checking and enable cache.
14. Set up a Live Server using FTP access for the Cowboy Charlie site.