Information Technology Reference
In-Depth Information
Table 3.1
A snapshot of the global blogosphere
Demographics
US Bloggers
European Bloggers
Asian Bloggers
(N
550)
(N
350)
(N
173)
Male
57%
73%
73%
18-34 years old
42%
48%
73%
35
years
58%
52%
27%
Single
26%
31%
57%
Employed full-time
56%
53%
45%
Household income
$75,000
51%
34%
9%
College graduate
74%
67%
69%
Average blogging
tenure (months)
35
33
30
Median Annual
Investment
$80
$15
$30
Median Annual
Revenue
$200
$200
$120
Blogs with advertising
52%
50%
60%
Average Monthly
Unique Visitors
18,000
24,000
26,000
Source
: Technorati
language in which most blog entries are made - and this is just one tiny
island of a country - which tells us that size doesn't matter in the blogo-
sphere. Also, about 10 percent of all blog entries are made in Chinese, 3 per-
cent in Spanish while French, Portuguese, Russian and Italian each have 2
percent, and German represents 1 percent of the blogosphere languages.
It may also be surprising to learn that bloggers are mostly well-educated
people with steady incomes, and a large proportion of them are quite affluent.
In fact, in the US, 74 percent of bloggers have a college degree and more than
half of them have a household income of more than $75,000. This indicates
that the stereotype that depicts bloggers as clueless teenagers is unfounded.
Table 3.1 and Figure 3.7 provide a snapshot of the global blogosphere in
2008 according to Technorati, the blog index and research company; and the
top blogging languages as published in the
Club e-Luxe Quarterly
.
39% English
33% Japanese
10% Chinese
3% Spanish
2% French
2% Portugues
2% Russian
2% Italian
1% German
6% Others
Figure 3.7
The top languages of blogs
Source
:
Club e-Luxe Quarterly
, 2008
