Information Technology Reference
In-Depth Information
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(2)
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Figure 2.1
Previously a luxury client like Suzy Brian would have been
content to visit only Fendi.com (1) for information on the Baguette handbag
and subsequently to purchase it either from the brand's own website or from
its physical store. Today, she is likely to search for information related to the
brand from independent websites like the blog PurseBlog.com (2), bag renting
companies like SacDeLuxe.com (3) and bidding websites like Portero.com (4)
