Information Technology Reference
In-Depth Information
Boo.com
. A fashion e-retail website that was one of the major victims of the
dot.com crash of the late nineties. The website (eighteen months in existence)
is often used as a reference for the worst online practices. As the saying goes,
“Don't do a Boo please…”
Broker
. People or companies that sell or trade in email databases and
advise web companies on online client segmentation and email marketing
targeting. If you've ever wondered how your email address got in the hands
of a certain desperate e-retailer or media website, now you know.
Buzz Marketing
. An online marketing technique that consists of liter-
ally making a lot of “noise” around a new website, product, service or offer.
Buzz marketing doesn't use a single means for its diffussion but integrates
all online media forms particularly the social media, for its communications.
It thrives on creating a real online sensation that will entice readers enough
to spread the news.
CGA
(Consumer Generated Advert). These are advertisements of existing
products and services created by individuals independently of the compa-
nies. They are often created by people that are passionate about the brands.
Thousands of CGAs exist on websites like Youtube.
CGC
(Consumer Generated Content). This is content about a product, serv-
ice, concept or company generated by people independent of the companies.
CGC could be in the form of text, images or animations. The social web
thrives on CGC.
CGP
(Consumer Generated Product). This is when consumers go as far
creating products or concepts for a company mainly due to what they
may percive as missing in the brand's offerings. These are often not counter-
feit products but products created out of love and affiliation to a brand, or so
they say.
Click
. The action of clicking with the mouse on a web link, web page or
advertisements. The number of clicks are often used to measure the popular-
ity of the web content.
Clicktag
. This is a code integrated in websites that contain Flash-based
content. Clicktags enable these clicks to be registered and used further in
web and advert traffic monitoring.
CLV
. (Customer Lifetime Value). This simply means the value of a loyal
customer to a brand over their lifetime. In other words how much money a
brand can milk from individuals before they die, assuming that they remain
loyal to the brand. CLV has a specific formula of calculation which I won't
go into here (find it from a Google search) but all I can say is that whenever
this term is mentioned in the board room there is excitement.
