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call to brands and they often responded instantly. I don't think I would have
been able to write this topic without this level of support.
I also received great support from my team at Luxe Corp, whose patience
and flexibility in working around my pressure cycles and endless deadlines
went a long way in making completing this topic possible.
13. Did your previous topic
Luxury Fashion Branding
influence the
contents of this topic?
Definitely. As soon as
Luxury Fashion Branding
was published in 2007,
I knew that I was ready to write this topic. I had so much to say in the e-business
section of the previous topic but couldn't due to limited space. Also, most of
the questions I was asked during the topic's presentation were related to the
Internet and technology, and it was apparent that the issues in these areas had
to be addressed. In addition, publishing
Luxury Fashion Branding
in full color
also made me realize that this topic had to be in produced in full color as well.
14. Any downside to writing this topic?
Yes! As a result of the thousands of luxury websites I had to visit in my
research and the many fantastic new brands and products that I discovered in
the process I am now broke from shopping online!
15. Can you tell us which is your favorite luxury brand?
Sure. I'll tell you when I'm ready to be out of a job!
* Interview conducted by Sara White Wilson
