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Figure 9.6 The Watch Avenue: content
is balanced and stable. Although the amount of information on this website
is vast, it is sectionalized according to brand and presented in such a way
that the website visitor is stimulated to discover more content. The content
is highly interactive and is displayed in a variety of formats, including videos
and animations. When a brand arrives at this point in its web offerings, we
can say that the website has attained a level of high stickiness and has reached
a high probability of affiliation among the public.
The Watch Avenue has set an important precedent in the way luxury presents
itself online and has introduced the new approach to addressing the question of
online location. Watch out for off-shoot concepts in the years ahead.
Luxury Culture paves the way for the online luxury
experience
Before Luxury Culture (LuxuryCulture.com) (Figure 9.7), the independent
online magazine created by media veteran Yaffa Assouline, came along the
Figure 9.7
Luxury Culture (luxuryculture.com)
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